BECG theblog

Machine Intelligence

You gotta love it.

 

 

 

Behavioral Science, Empiricism, and Ingenuity

This morning's New York Times features a terrific article, Social Change's Age of Englightenment by David Bornstein. In the post, Bornstein shows how the growing realization that "we are not econs," combined with rigorous, disciplined collection/analysis/use of empirical data, can help us reframe intractible dilemmas in ways that allow breakthrough change.

Certainly, this matches my experience. I adopted the approach Bornstein describes when I worked in banking research. At some random point, it occurred to me that what we call 'money' is not a thing, but a symbol. Paper money, coins, and/or data flowing through an ACH system: none have inherent value. The value is found in the meaning we give them. They are no more or less than buckets of meaning. "But what is that meaning?" I asked myself. Although the field had no name at the time (late 1980's), it turned out that I had stumbled upon behavioral economics.

Bornstein does a terrific job of articulating what the approach entails, the tools we use, and the value that it can deliver. I'm grateful to him for his cogent description and compelling argument.

Sweet

Words of wisdom, from Chuck Schumer:

There are two tests in life, more important than any other test. On Monday morning, when you wake up, do you feel in the pit of your stomach you can’t wait to go to work? And when you’re ready to go home Friday afternoon, do you say, ‘I can’t wait to go home’? If you can say yes to both those tests, God has been good to you, don’t complain.

True dat!